The campaign asks people in Gurgaon to think of the potholes around them as depressed, homeless pets, who need to be adopted. People have to choose a pothole, click a picture and upload it on AdoptAPotHole.in with a precisely pointed out location. They also need to ask their friends to support the adoption through social media. Apollo Tyres steps in to fix the pothole on their behalf and puts the campaigners name on it.
HONORS & AWARDS
Won the world's most prestigious Cannes Lions awards (Silver) & Gold in Goafest 2014
6000 likes in 22 days.
3,9 million impressions in 22 days.
Click to conversion ratio 61,5%.